All Smiles

Gaten Matarazzo for CCD

After the success of the first season of Stranger Things, Gaten Matarazzo wanted to raise money for Cleidocranial Dysplasia.  He launched the "emoji" shirt that was designs to reflect his affliction as well as his personality. 

 

The design sold 4,500 shirts in 10 days.  Gaten quickly formed the charity CCD Smiles for his future charitable projects - one of which was a Ghostbusters themed recreation of the emoji. which sold an additional 1,100 shirts in a week.